7 Deadly Sins Businesses Make With Their Reputation

Think just hatching a Twitter account will catapult your company to the top of everyone's mind? Or your sporadic Facebook posts will bring your brand's reputation to the next level? Try again.

The web is littered with good companies that failed to take charge of their brand and wound up as reputation roadkill.

 

Email Marketing: Getting it Right and Read

Long ago, emails were text. No formatting, images or attachments. For alternative fonts, different colours and other spectacle, you turned to web pages. Then design options began to seep into emails. Gone was the uniform text, now one could choose between colours and other layout options.

With time, HTML emails grew popular, and for a while it seemed as if the walls between web pages and emails were thinning.

The Internet Marketers Survival Guide for 2014

In 2014, an estimated 40% of the world’s population uses the internet. Gaining a competitive edge on the internet gets more difficult each year, as marketers across the globe continue to vary their strategies. In a survival situation, the right skills and tools will ensure your safety, security, and comfort. For internet marketers, the secret to survival is no different. With intuition, a hunger for knowledge and helpful tools, SEOs are equipped to survive the ever-changing landscape of internet marketing in 2014.

 

3 Essential Email Marketing Tips

Email is alive and kicking. Worldwide there are almost four times more email accounts (4.4bn) than the number of users on Facebook (1 bn) and Twitter (250m) users combined.

Email is also a more active medium than Facebook and Twitter, generating 8.3 times as much messages a day (45bn emails against 5,2bn Facebook updates/likes and 175m tweets a day), and that’s not counting spam emails.

Or to summarise: if you want to reach a large audience, email marketing is a valuable asset that cannot be ignored.

Is Real-time Engagement the New Real-time Marketing?

While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new Black, Real-time Engagement is the new Real-time Marketing.

The online social space is where your fans are talking about your brand. It’s where your competitors are trying to dilute your narrative and your brand messages. It’s where rogue employees go to vent. If you aren’t engaging your fans online, you are missing out on the opportunity to bring, and strengthen, your message. You are also missing the opportunity to engage in marketing and lead-gen in an ongoing, not one-off, manner.

4 Ways to Post When Facebook Is Down

Facebook, like most websites, has its bugs. But it's rare for the entire site to suddenly stop working as it did Monday morning. The news spread across other social media platforms, such as Twitter and Tumblr — some complained about the inconvenience, others joked and some even took the opportunity to advertise.

Users couldn't post or "like" statuses or shares, but they could still view content from the site. For businesses or in case of emergency, being able to post on this social media giant is integral. So what is the best way to post to Facebook should the site crash again?

 

Source: OilersNation.com

 

Check Out These 3 LinkedIn Success Tips

1. Stay In Your Connections Top of Mind With Regular Updates

Every time you establish a new contact on LinkedIn, you have uncovered another arena in the marketing tool. This tool exists in the form of updates. Whenever you update your profile, make sure that your viewers can see it. This makes it possible for you to start a conversation with them albeit in a subtle manner. This doesn't mean that you can stop trying to make the relationship between you and your contacts grow, it just means that you are indirectly reminding them of your presence. This is a good way to share knowledge. The knowledge that you share in your updates should also be valuable to the people working in your industry. This is another way of raising your status among our peers when it comes to a particular area. Updates may also be used to pose questions, announce things, and endorse events and such. It can also be linked to your social media accounts such as Twitter, Facebook etc.

 

Source: flickr.com

3 Free Twitter Tools to Schedule Tweets

Twitter announced that advertisers now have the ability to schedule tweets. If you're not a Twitter business user but this kind of functionality appeals to you, we can help.

While some social media management tools, such as Hootsuite or SocialFlow, provide similar features, we're taking a look at three super easy, standalone services that will let "ordinary" Twitter users schedule tweets to go live in the future.

 

Source: flickr.com

Take a look through our trio of handy tools to bookmark.

5 Tips to Revamp Your Social Media Strategy

Savvy business owners know it's important to have a social media strategy - or at least, to include social media in your marketing strategy. But your social media strategy might be floundering, and you're not getting a return on the time, money and effort you invested in it. The solution is not to try harder and put more effort into it. Instead, revamp it altogether.

Here are five things you can do today to revamp your social media strategy.