Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.
Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.
Here are some tips that will help you with a strong holiday marketing plan on Facebook:
Show your holiday spirit
No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.
Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.
Hold special contests and sweepstakes
This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.
There are several third-party apps that make it easy to set up a Facebook contest.
Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.
Give valuable coupons
Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.
Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.
A good coupon can be anything from a great BOGO offer to free shipping.
Focus more on mobile
A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.
Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.
Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.
Open a pop-up shop
During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.
Give them more
When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.
Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.
The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.
You want to have success in your network marketing business,
we all do. But, you know, there is the good, the bad and the ugly. What do I
mean about that? I see a lot of posts on Facebook for example saying thing
like, "I need a home business opportunity, but I can't leave my house, I
don't have any money to invest and I don't want to do any prospecting and no
selling". Okay, well, gosh, gee, how do you expect to do anything if
you're not willing to give anything? That sounds like welfare to me.
Maybe what you really want is a job. How about stuffing
envelopes or something that pays minimally and has little or no upside
potential? If that is what you are looking for, OK. But know that many of those
are scams. The perpetrator takes some reasonably small amount of money in
exchange for a big promise, sells you a meaningless course and disappears from
planet earth.
In order to be successful, we have to give before we can
receive. There are good network marketing companies out there and there are bad
ones. Every now and then we hear about a bad company or we hear about people
who scam people. But look, if I'm sitting there and I'm saying, 'I don't want
to invest', 'I don't want to do anything', 'I don't want to leave my house', 'I
don't want to call people', 'I don't want to prospect' you are ripe for the
ugly.
Someone's going to give you the ugly. You're going to be
targeted by the scamsters and the pranksters and the people that have offers
that really don't work. They are going to take all your money.
Legitimate network marketing companies require an
investment. It might be a small one, maybe only a couple hundred dollars but it
is not zero. They also require prospecting and talking to people to build a
team and earn additional income. That's what network marketing means. You have
to network to succeed.
As I have said many times, there are no free rides and no
get rich quick schemes. There are many good network marketing opportunities and
a plethora of information about how to choose the best opportunity for you.
Bottom line is, to be successful in network marketing, you
have to invest in both yourself and the company, you have to spend time and
most important, you have to network.
Fotolia is a stock photo company that will pay you to help it build out its library of photos, which it makes available to a variety of individuals and companies looking for cool images to use for their projects.
Fotolia Instant, the company’s iOS and Android app, makes it a snap to upload your photos for consideration
Fotolia CEO and founder Oleg Tscheltzoff said, “At first Instant was an experiment, because we knew mobile photography is a big trend that we should not ignore. Now we see that Instant is a source of fresh new images and sales for Fotolia that goes far beyond our expectations.”
It’s also a potential source of income for budding Ansel Adamses. Should the company select images you upload, they will pay out on a sliding scale. Here are a few screenshots of how the iOS app works — it’s easy, and even includes guidelines on how to take photos that will earn you $US$$.
The cost of an Instant image to buyers is 3 credits. That revenue is shared with the photographer according to the Fotolia contributor agreement. For per-image sales, the revenue share is from 20% to 63%.
The sliding scale makes it hard to tie a specific dollar amount to a selected photo, but money’s money!
Here’s a sample Instant photo and its pricing as prospective buyers see it. If you’re ready to get started, download the app here.
Social media is being used in more of an influential way than ever before — this includes social media campaigns. Launching a campaign on social media is no doubt one of the best ways to get the message spread on a global scale. Provided you can use social media in the right way, of course.
Here are some quick and handy tips to help you get your head around the vitals and the basics to spreading the word online, along with just some of the campaigns that have inspired on a global scale over the past few months. Hopefully these will help guide you on your way to campaign success.
Pick A Cause You Believe In!
There isn't much point in launching a campaign in a half-hearted way or launching your message with initial good intentions if you, and more importantly your web audience, can't follow it up and pass the message on. It has to come from something you truly do believe in. Authenticity is the key to success and with helping your message gather some gusto in the online world. A campaign that seems to be all self serving will be less likely to succeed.
Define The Goal Of The Campaign!
Make sure, before you start up, that you know your campaign and your intended message inside out (and back to front) and make sure your potential sharers, 'followers' and 'likers' do too. Your aims and goals must be clearly defined for users. Imagine yourself in their shoes reading about your campaign for the first time. If it's not 100% clear to you, then the likelihood is it wouldn't be clear to them either and that won't bode well for the spread of your message and for the cause.
Show What The Campaign Means To You!
Show your passion for the cause right from the get-go. Most successful campaigns are ones that can resonate on a human level all around the world and is a message that can be related to on a big scale. If people cannot 'see' what message you are trying to portray and empathise on a more human level then you are not set up for the most success.
Let Others Share Their Story!
Once you have your message and goals set up, your next priority must be the social platforms for which you are hoping to spread the message. You must think about this carefully before just going on a social media rampage with your campaign, you must provide users with the tools to share their stories too and therefore think about the platforms that will allow them to do this is the most convenient and effective way possible. It's all very well and good to have your campaign up and running, but it won't have success if others can't relate and share their stories, opinions and experiences too.
Select The Right Media Tools!
Select the right platforms that reflect the campaign. An excellent and successful tool is the humble hashtag. Hashtag's are now popping up on more social networks than just Twitter and they can be duplicated and written quickly. This means that it lends itself quite nicely to the notion of sharing and will no doubt add some fuel to your campaign fire.
Source: ok.co.uk
#thumbsupforstephen
We have all heard of the inspirational story of Stephen Sutton. His long battle with cancer has raised awareness, over £4 million pounds for the Teenage Cancer Trust, and proves just how effective social media can be. He first set up his Facebook page back in 2013 and started to share his story. The world soon caught wind of this persevering teen, who's trademark was a thumbs up, and began to share and donate for the cause and soon the hashtag #thumbsupforstephen was born. It was at this point his story went global and he became a household name and a hero across the nation. Celebs even got behind the teen and started to fund raise and help wherever they could and his story was soon trending on the Twittersphere. His social media campaign has helped raise a huge amount for a good cause and proves thatwhen done in the right way, social media can work wonders.
Source: headlinebeauty.blogspot.com
#nomakeupselfie
The selfie. It's had its fair share of criticism, hasn't it? But in April this year they were on everyone's Facebook timelines, Instagram feeds and Twitter feeds. Why exactly? Well they were all in the name of charity and fund raising. Yes, the selfie was used as a campaign to help fund cancer research. Everyone had a different view on this new campaign with some taking the challenge and adding their own spin on it. All you had to do was get the makeup wipes, do your best fishy pout and upload to join the fund raising bandwagon....oh, and text the cancer research number to ensure your donation of £3 to the cause of course. While the campaign sparked and spread quicker than a bush fire, the #nomakeupselfie soon started to filter away. A reminder, perhaps to keep mindful of tip numbers 1 and 3. Make sure the campaign doesn't veer off into a bout of narcissism and keeps the initial goal in sight.
You tensely sit at your desk and watch the data pour in from the first few days
of your new conversion optimization campaign. Not good – no sales and no
inkling of a winning variant. As the days turn into weeks you feel your blood
pressure rise as you stare at the site intently – as though you could simply
will conversions to happen. Of course you cannot. Every time the phone rings,
you hope it isn’t your client. You would rather receive a call from the IRS
than see your client’s number come up. You start to panic because you are
spending your client’s money on PPC and labor and are not receiving the
conversions you expect. The landing page you spent hours to craft, the ads you
carefully analyzed to ensure a high click-through rate, the keywords you
agonized over.
None of them convert. You follow best practices and A/B test by the book. Yet
as this test runs – neither variant will win. Your client understands the need
to learn through testing, they do not look so kindly on just wasting money with
no learning outcomes.
As you sip your cold coffee from your lucky mug you go through the conversion
optimization process again. It is not a matter of understanding A/B testing –
you understand it thoroughly and perform it according to best practice. Why is
Amazon able to change a button and make millions? Yet when you change your
buttons users don’t even notice. You are frustrated, confused, and ready to
give up.
This is your conversion optimization campaign – but it doesn’t have to be this
way.
The Flaw: Your Conversion Optimization Variables Are Weaker than Michael Cera
The problem is your conversion tests are weak. You are
sheepishly testing elements that don’t really matter and by doing so never have
a test that completes. Yes, if you have traffic the likes of Amazon or Bed Bath
and Beyond, when you tweak a button it makes a notice difference in conversion
rate. With the amount of traffic they have, they could probably change the hue
of white in the background of a page and find something out about their
customers.
However, if your clients have normal traffic, then testing anything other than
the most vital parts of the marketing campaign have little to no impact. Early
in my digital marketing career, I had this exact problem. My conversion
optimization tests variables included the color of buttons, some very minor
text changes and if I was feeling especially spicy I would test different
images.
These conversion tests essentially ran forever with no clear winner. I was
playing to not lose rather than to win. I needed to get to the crux of the
problem and find a way to make my tests strong, test what matters, and have
learning outcomes and sales for my clients.
The Solution: Make Your Tests Strong Like Steven Seagal
by Testing the Value Proposition
If you read Tim Ferris’s book the 4-Hour Work Week, you know that he is
obsessed with the forgotten Italian Economist Vilfredo Pareto. Pareto
discovered a rule of nature and economics (creatively called the Pareto rule) that
basically states that 20% of the cause governs 80% of the effect. For example,
20% of your customer’s account for 80% of your revenue, 20% of the crops
account for 80% of the harvest, and 20% of Urkel’s suspenders account for 80%
of his outfits. After reading the Four Hour Work Week, I realized that I needed
to find the 20% of variables that affect 80% of my tests.
I began to read books and blogs feverishly
looking for the variable. The answer that came up over and over again as the
variable to test is the value proposition. A value proposition is basically the
perceived value by the customer of what you offer vs. the perceived value of
cost the consumer incurs. I was able to become above average at conversion
optimization simply by starting my tests with the value proposition as my
variable. Here is the tricky part – the perceived costs and the benefits come
in many forms. Here are some examples:
Perceived Costs:
Paying money
Paying with a tweet
Providing personal information
Reading an actual piece of material
Waiting for a site to load
Perceived Benefits
Making life easier
Efficiency
Fixing a problem
Status
Testing the value proposition is the number one factor I have found to produce
conversions and the learning outcomes that your clients demand (and that you
should demand of your agency as well).
How To Find Your Value Proposition to Test
Step One: Talk to Your Client About the Value of Value Proposition
This sounds more Meta than it actually is. The first thing that you want to do
is talk to your client about value proposition and why it is so vital. Tell
them that this one element can have dramatic effects not only on the actual
conversion optimization tests you perform, but can also inform their marketing
in many other aspects. Once the conversion optimization tests reveal a highly
potent value proposition, the client should feel free to test the winning value
proposition in other forms of advertising as well to increase sales.
I have found from experience that sometimes I get initial push back when I
suggest we tweak the value proposition. Clients get defensive about their
products and services as though changing the value proposition is an attack on
the company itself!
The way to get around this hurdle is to explain that the product or service
isn’t the problem it is just the way that it is presented. This has everything
to do with customer perception, and not the actual quality of their product.
Clients also think you are trying to change their slogan – this is not the
case. Though a slogan and a value proposition can be the same thing, they are
often not.
Step Two: Brainstorm Value Propositions to Test
Single product or services have many different perceived values and costs. It
is all perception. For example when buying a car the perceived values could be:
It is the most economical
It is a really cool looking car
It has the best warranty
It has a sweet sound system to blast Appetite for Destruction
You are going to need to find which of theses are the features and benefits
that resonate with your customers. On the other side, a value proposition with
all of those features and benefits will sink your campaign, so keep it simple.
You want to test one perceived value at a time to see what produces the best
result. At some point you may want to start combining, but first, go with one
perceived value at a time.
The first step in brainstorming is to look at the clients website and literally
list every feature and benefit. I do this on an excel sheet.
Next I use a tool (SpyFu – I have no affiliation other than that I use the
service and I love it) to go through the competitor’s sites and see the features
and benefits that they are promoting. Often I find features and benefits that
are surprising and worth testing.
Talk to your client – Hold a meeting to see if you have captured the important
features and benefits.
You can go to Amazon and look at how customers describe the product.
Rank them - choose the two most effective.
I talk with my client about the best way to present each value, and together we
decide which have the best shot at producing results. I have found that even if
the tests are inconclusive, having client buy-in makes your life much easier.
Clients like to be involved in the process.
Note: Your value proposition is not just the product – it is often the actual
offer. As an example, one of my clients is a luxury real estate company out of
Hawaii. I was optimizing their value proposition and looking at the features
and the benefits of their actual properties and not seeing any movement in my
test. However, when I updated the value proposition of their offer conversions
jumped dramatically. The value proposition I changed:
Value Proposition Control:
Cost: User provides information.
Benefit: User gets a call from an agent to provide them more information.
Value Proposition Experiment:
Cost: User provides personal information
Benefit: User gets access to a private video tour
Result: 133% increase in conversions
Additionally, here are some places where you can learn more about value
propositions: ConversionXL– A great article, with some solid
examples PPC
Hero- I am a bigger fan of PPC
Hero than even Shawn Kemp (and that is saying a lot). This Webinar has some
good pointers MEC
Labs- They have a whole course
about value propositions
Step Three: Look at the costs
Are there ways to lower the perceived cost? The most common way to lower cost
is to look in the forms and see if there are some form fields you can cut. Some
of the information is nice to have for marketing, but is it necessary? Do you
really need a phone number? Do you really need to know their address? You may –
but remember that each of these fields ads to the perceived cost in the
customer’s mind.
Step Four: A/B Test
Now that you have client sign off get your test together. A/B testing of your
value proposition can be conducted using a variety of programs – I prefer
UnBounce because it is easy enough for me to use. Create two versions of a web
page or landing page with a different value propositions. Make sure that the
value proposition is in a position where it can not be missed. When performing
an A/B test make sure the traffic is the same. For example, it is not a valid
A/B test if you only send the traffic from an email to one version and the
other version is all from natural search.
Step
Five: Rinse and Repeat
Just remember: A/B tests are never over! Once you have a winner at a 95%
confidence interval, you need to get back on that horse and start a new test.
The goal is to keep testing and keep improving. Now that you know the
importance of testing your value proposition go and find the right one!
When you perform conversion optimization you want to create strong tests by
selecting a variable that provides clear-cut results. If you begin conversion
optimization testing by selecting variables like minor text changes or minor
tweaks to the shapes of buttons, you risk running weak tests that run forever
and never have a clear winner. By testing the value proposition you make your
tests strong and move the needle on sales and leads, learn about what customers
actually want, and demonstrate the value of conversion optimization to your
clients right from the get-go.
What is the one thing that is still preventing you from conversion
optimization?
Over the past month I’ve been pushing hard to get interactions on my @Organize Twitter handle. One problem though, I’m a brand… and nobody wants to follow a brand on Twitter. I guess it’s not cool. In this post I’ll teach you some of the strategies behind one of the strongest and most interacted handles on Twitter @notebook.
Branden Hampton has become a good friend of mine over the past month as he’s one of the leading experts in Twitter marketing. He puts up a tweet and gets LARGE amounts of interactions. Literally, he tweets 30+ times a day and each ones get’s 2500+ interactions on. I had a chance to sit down and interview him. Not only will I teach you how to get massive amounts of Twitter interactions but I’ll teach you how to make money on Twitter. Enjoy!
How do I advertise as a Brand?
As a brand on Twitter the most important thing to remember is that in your social presence you, are no longer your company; you’re merely a specialist in your industry. If you educate your potential customers on your industry in general, they’ll look to buy from you when it’s time to spend money your space. Basically, you are no longer a brand, you should be an expert in your industry and help people out.
An example being, if you’re, say, an engagement ring company, instead of constantly blasting your merchandise 24/7 like most companies do, instead you post useful information for wedding planning, checklists, tips and tricks and such; then when they think “WEDDING RING TIME” … BOOM, you pop into their head because you were helpful for the rest of the process and gave them tons of valuable information and asked for nothing in return.”
How do you make money on Twitter?
We create properties around topics that we can organize people in by interest; lets use sports and movies as an example. If we can create an account that would attract sports lovers as followers, we can then go in and advertise to that audience based on the knowledge we have about sports fans. Same with movies, if we find someone who is an avid movie person, it’s easy to find out what might appeal to them in terms of advertising.
What is one Twitter tip or trick that you’re willing to give away to our readers that most wouldn’t know?
A lot of the large accounts use automated software to tweet; it’s not always a live person tweeting. If you can put 10 pieces of content into your automation software at the beginning of the day, you can tweet 10 times today without ever logging on again. This keeps your followers active and engaged, and helps with growth.
What is something about Twitter that frustrates you?
There’s a lot of people that use Twitter as publishers and they just don’t understand how things work, start to finish. All they care about is the money, and that will eventually catch up to them. They ruin their influence and kill their engagement by misleading followers, defrauding advertisers, and much much worse. The lack of professionalism in social media publishing is horrific.
Two years after launching my sales and business development consulting firm, I was inspired to launch the Millionaire Girls’ Movement, a resource to help women regenerate, grow and sustain their own wealth.
We started out small with just three followers (including myself!), a website and a heart-stopping amount of bravado, but I was determined to deliver stories of women who had forged their own path to millionaire status.
So I reached out to Jenny Craig and asked her if I could interview her for the site. Much to my surprise, she not only said yes, but thanked me for the work I was doing.
Then, with Craig’s interview as leverage, I reached out to more incredible women millionaires who agreed to tell their stories.
I wanted to create transparency, education and inspiration for women through storytelling, and that’s exactly what we’ve done — because I believe in this mission and its value to women.
What I’ve learned from the women we’ve interviewed is that it’s their own beliefs, attitudes and feelings toward money that have propelled them to success. They’ve mastered the millionaire mindset. And you can too.
If you believe it’s possible and extremely achievable to be a millionaire, you’re right. Once you define the possibility of something, your behavior will follow suit. Yet the opposite is true as well: If you believe you’ll never be able to hit the $1 million mark, then you’re right about that too — and no amount of information or direction will change the outcome.
This isn’t to suggest that merely believing money will show up in your life is going to make you wealthy. (Wouldn’t that be nice?) But the first step toward achieving millionaire status is adopting the right mentality. Here’s what millionaires believe.
As a child who grew up in poverty, I heard messages every day from my family and community about why people with money were selfish, greedy and even evil. This broken belief system suggested there was nobility in poverty and no one should aspire to be more than middle class at best.
Being raised in an environment that rebelled against wealth created an incredible challenge to building it. And it wasn’t until I saw money could be of service — not merely a device to accumulate more things — that I was able to generate, sustain and grow my own wealth.
The truth, of course, is that money has the capacity to do a lot of good in the world — not only for you, but also for those you love and your community.
Millionaires know this and believe money is good, and that wanting and acquiring it does not make you inherently bad. Believing otherwise means you’ll likely never reach the $1 million milestone.
Pay attention to the messages you hear and statements you make about money. If you notice the messaging is negative, challenge your thought process.
Ask yourself if what you’re saying is true or a belief. I used to catch myself saying, “Investing is hard. I just don’t understand it.”
This gave me permission to avoid learning how to invest. Now I say: “Investing is a skill. You just have to start small.” Write down all of your negative beliefs about money — then rewrite them.
Millionaires Believe In Themselves and Their Capacity to Acquire Wealth
When I was in college, I knew a guy whose family had earned — and lost — millions of dollars over the course of his life, due to the nature of their family business. As someone who came from a poor family, I was stunned at how certain my friend was that he would be able to build a business and create his own wealth.
He knew that he was capable of doing what was necessary to earn millions — and I can tell you, 20 years later, indeed he did!
Millionaires and millionaires-on-the-rise don’t believe wealth is insurmountable. They have incredible confidence in their abilities. Some may translate such certainty as arrogance, but I would argue it’s more reflective of conviction.
This isn’t to suggest that millionaires are smarter than everyone else. The difference is that millionaires know they’ll be able to find the answers or get the information necessary to be successful.
Millionaires are agents of their own success — they create their own luck, fashion their own opportunities and build their own wealth.
Having met my share of millionaires through the Millionaire Girls’ Movement, speaking around the world and through business, I can tell you — regardless of whether they were formally educated or not — all millionaires are incredibly curious people.
They seek answers and solutions, and they’re obsequious observers and lifelong learners with voracious appetites for knowledge. I’ve been to plenty of events where extremely successful people will find a scrap of paper to write down a book, website, TED Talk or a conference to attend that might give them an edge or a little bit of insight — because millionaires aren’t complacent and know that knowledge is never wasted.
If you want to stimulate your curiosity, start asking questions. Interview people. You’d be amazed at what you can learn about business, investing, the job market or technology.
Don’t limit your audience. Ask kids about the technology they love — it could be a great stock pick. Ask someone who invests: What should you do if you only have $50 a month to invest? Read, read, read. There are so many people who’ve already made their million. Be a student of their success.
I’ve never read about a millionaire that skyrocketed to success without a single misstep. The millionaire journey is rife with opportunity for financial loss, mistakes and upset. Millionaires have a high tolerance for struggle, and are more likely to ask “what’s next?” than “why me?”
Millionaires aren’t lured into a victim mindset — they know they’re their own best solution and aren’t held hostage by circumstances beyond their control.
Cases in point? Steve Jobs was fired from Apple — and Martha Stewart went to prison. Whatever you think of them personally, note how they came back from those challenges and ended up even more successful.
The ability to ask with elegance is not merely a nice skill to have; it’s actually tied to wealth. Professionals who ask for opportunity are more likely to advance and earn more; women who negotiate over the course of their careers can earn more than $1 million more than their counterparts; and those who ask for business build a larger book and generate more revenue.
Whether you’re negotiating to pay less, earn more or for better terms, feeling entitled to ask is crucial to building wealth.
Millionaires believe they are entitled to opportunity, good terms and competitive salaries.
People who don’t feel worthy fail to advocate for themselves and instead take what is offered without asking for anything better. Ethically and elegantly asking for your value is an expression of a millionaire’s right to pursue her worth.
Ann marie Houghtailing is an entrepreneur, author, speaker and performer who has mastered creating a dollar out of thin air and has dedicated her career to teaching others to do the same. She is the author of “How I Created a Dollar Out of Thin Air” and is producing the documentary Architecting Our Own Glass Ceilings.
YouTube has announced on its blog that the video sharing and streaming site has surpassed the 1 billion monthly active users mark, the second social media site afterFacebook to reach this milestone. Like Facebook, YouTube took eight years, from its conception in February 2005, to hit 1 billion MAUs. Twitter, in comparison, has just celebrated its seventh birthday and has just over 200 million monthly active users.
So, 1 billion, that is a mindboggling amount of viewers! In theannouncement post on the YouTube blog, the YouTube team have put that enormous figure into perspective, asking “What does a billion people tuning into YouTube look like?
From keeping up with friends and family to choosing for whom to vote in the coming election, social mediadrastically altered the way people gather and exchange information. Information about healthcare is no exception. According to Mediabistro, 40 percent of the consumers surveyed said that information found through social media affects the way they view their health- and that's just from obvious social media use like people sharing articles on Facebook or Twitter. Social media's effect on the healthcare industry is actually much more profound.
Marketing on social networks requires more of a focus on the human element since its more about building relationships then it is your technical knowledge. There's no way around it, social networking for business requires building trust with others which requires time and interpersonal skills. You notice I did not say effort since making 'friends' should be more an act of enjoyment and not regarded as labor!
In order to get the best results when social networking for business here are 3 things you will need to do.
